/ 11 · Strategy to spec
Identity systems and bilingual brand guidelines built by a team that also has to manufacture the result — so the brand works in the physical world.
Overview
Our studio partners with in-house marketing teams to define positioning, craft identity systems, and codify signage & environmental standards ready for regional deployment.
01
Plenty of identities look immaculate on a screen and fall apart at three metres tall in aluminium. Because we manufacture as well as design, we test letterforms, colour and detailing against how they will actually be built, lit and viewed — before the guidelines are signed off.
02
A Kuwaiti brand needs an Arabic identity of equal quality, not a translated afterthought. We develop matched Arabic logotypes and type systems with correct proportion, weight and spacing so both scripts carry the same character across signage, print and digital.
03
Deliverables include the identity system, bilingual brand guidelines, a signage and environmental manual with material specifications, and a phased rollout plan across locations. Alshaya Advertising Company has fabricated and installed signage across Kuwait since the company's founding, from Kuwait City towers and The Avenues to Salmiya, Hawally, Fahaheel, Jahra and the Shuwaikh industrial belt.
Capabilities
Where it lives
Selected work
Common questions
Yes — evolution work that keeps recognition while fixing legibility, colour and application problems is common.
Yes, drawn as original letterforms matched to the Latin mark rather than set in a stock typeface.
Start a brief
Share your site, brand and timeline. Our team responds within one working day with a scoped proposal.
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